Logo of American Wool with stylized 'AW' letters.

Who We Are:

The American Wool Council is a division of the American Sheep Industry Association, which is a non-profit organization that works to improve the American wool industry and to promote the usage of American wool–both in domestic and international markets.

Truth...

Wool is the versatile and durable choice for all-season
comfort and style in your home.
MYTH #1: HEAVY AND BULKY
MYTH #2: ITCHY AND SCRATCHY
MYTH #3: WINTER ONLY
Sheep grazing under a cloudy sky with mountains in the background titled 'Wool History'.
A person sitting outdoors with 'WOOL QUALITIES 101' text overlay.
Black and white image featuring 'WOOL FABRICS' text over a person in patterned clothing.
Silhouette of a person against a smoky, fiery background with the text 'WOOL & FIRE'.
Text: 'WOOL IN AQUATIC ENVIRONMENTS' on a dark, watery background.
Close-up of a baby wrapped in soft wool fabric.
Sheep grazing in a natural setting with 'WOOL - ALL NATURAL' text overlay.
Cozy living room with comfortable wool furniture and decor.
Hands cupping soil with text 'Wool is biodegradable'.